Business in europe Essay Example | Topics and Well Written Essays - 2500 words

Business in europe - Essay Example Some threats or challenges which are staring at the company have been looked into. Nissan Motor Co. Ltd. is an automobile giant based in Japan. The company manufactures a wider range of vehicles, starting from passenger vehicles, trucks, to buses and marine vehicles. The organisation has operations in different countries of Asia, US, South America and Europe. It produces luxury cars under the Infiniti brand. Under the leadership of CEO Carlos Ghosn it has grown to be the number two automobile company in Japan just after Toyota. Presently Renault which is a leading French automobile company owns 45% of Nissan Motor Co. Ltd. (Company Profile For NISSAN MOTOR CO., LTD., May 2009; Nissan Motor Company, 2008). The Japanese auto giant by the name of Nissan motor Co. Ltd. has risen to become the 2nd largest automaker in Japan after Toyota and has got its operation in different countries of the world spanning the continents of North and South America, Asia and Europe. In Europe Nissan initiated its business by acquiring an equity stake in S.A., Barcelona, Spain’s Motor Iberica and begun producing the Patrol/Safari model there three years later. The next year in 1984, the company established Nissan Motor Manufacturing (UK) Ltd. in Sunderland, UK. In 1988 it established the Nissan European Technical Centre Ltd. again in UK. The next year the company established a centre in Amsterdam by the name of NENV or Nissan Europe NV to look after a broad scope of work all over Europe, from developing new products, procuring raw materials, raising capital to manufacturing. Owing to the success in UK market the company again established Nissan Motor (GB) Ltd. was established as a new sales company i n UK in 1991.In 1992 in Germany Nissan design Europe GmbH was established. The same year saw the launch of Micra in the European market which went onto win the award for the best car of the year in the European market. In 1995 the